PenFountain.com leads single-click payment offer for pen sales

July 17, 2010 § Leave a comment

On-line fountain pen retailer http://www.PenFountain.com has introduced a further innovation to their purchase options with single-click payment.  Although available on some larger retailers’ websites, this offer represents a new departure for the smaller retailer.  The Quickbuy process operates by offering customers the convenience of registering their credit or debit card details when making an initial fountain pen purchase.  Subsequent purchases can then be made with a single-click, charging the purchase against the registered card.  The system was developed working closely with web hosts, Guildford based Sure Communication (www.sur.co.uk) and payment service provider, PayPoint.net.

PenFountain.com principal, Bob Melvin, explained the background to the system, “In order to make purchasing as simple and stress free as possible, in addition to keen prices, we offer our customers the widest choice of secure payment methods.  Previously, we have been at the forefront of online cash payments and now we have championed single-click payment.  For our customers, the biggest concern is maintaining security, and, by working with PayPoint.net, one of the UK’s leading payment service providers, while we do not have direct access to customers’ card details, they have the resources to maintain the very highest level of data security.”   The process initiates when a transaction reaches the payment stage on the PenFountain.com website and the customer simply clicks on a ‘pay by retained card’ option to complete the purchase.

Single-click payment makes ordering a fountain pen less stressful and reassuring for the customer.

Published as a press release

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