PenFountain.com – A retail experience
November 11, 2010 § 2 Comments
Our retail frontage had become a little tired. 12 years of service from the carpet and a brick-built counter that had its foundations in the 1970’s. November 5th seemed like a good bet for the fireworks of re-launching the refurbished PenFountain.com retail shop.
Supported byParker-Waterman with a range of some of the finest designed pen retail displays we have seen anywhere, we have refurbished the entire shop turning it almost into a shrine for the fountain pen. There are dedicated displays to each of the major brands with a sound cross-section from each marque and, as part of our commitment to Parker-Waterman we have extended our range further into the ballpoint and pencil products as well. It has been a whirlwind which has resulted in the web site offering being left behind. Watch this space for a raft of additional products in the next few weeks.
Our press release reads: “PenFountain.com and Parker Pens wave Surrey independents’ flag.
PenFountain.com, Cranleigh’s specialist fountain pen retailer, will be formally re-opened by Louise Punter, CEO of Surrey Chambers of Commerce on Friday 5th November. The re-opening follows and extensive re-fit by owners, Bob and Susan Melvin, supported by Parker Pens in recognition of their success in the growing the brand’s sales. Louise Punter will take the opportunity to highlight the importance of Surrey’s independent retailers to the County’s overall economy and how specialisation in a niche market can be the way forwards for the small business. Ms Punter said ‘I am so pleased to be attending PenFountain.com’s re-opening. It is a great example of hard work and determination typically shown by independent retailers. People like the Melvins are crucial to our economy to ensure steady consistent growth.’
The display furniture at the centre of the re-fit is one of the first of a limited, country-wide roll-out by Parker pens with the units having been designed by French interior designer and architect, Bruno Moinard. Deborah Hunt, Parker Pens UK Marketing Manager, described Parker’s initiative, ‘We see independent specialist pen retailers as core to developing the pen business, offering a great selection across a wide price range and our new furniture is designed to make selection easier for customers.’ Miss Hunt went to say, ‘PenFountain offers the pen knowledge and will help customers choose the perfect gift, so if they need a stocking-filler or a beautiful gift for a loved one, Bob and Susan will offer a solution.’
Whilst based in leafy Cranleigh, PenFountain.com, as the name implies, not only operates in the retail sector but, with more than 60% of sales now coming on-line, it also operates globally on the internet with sales to countries as diverse as Chile, Japan, USA and Russia. However, Bob Melvin has identified that an increasing number of their retail sales are the result of customers travelling some distance, “It was always our intention to become a ‘destination shop’ and we are now seeing this ambition coming to fruition with customers travelling from as far as London and the South Coast towns. The new shop will make the journey even more worthwhile.” Bob added that PenFountain.com was proof that independents can succeed with the right business strategy.”
Our commitment to our retail frontage is testiment to the importance of buying your chosen fountain pen, ballpoint or pencil with first-hand experience. We offer our products’ statistics on www.penfountain.com but what does a 38 gram pen compared with a 32 gram pen feel like in the flesh? The only way to find out is to try one first but, at PenFountain.com, still get the benefit of internet pricing. What’s more, if you have your hands on the pen, you know you can get one from stock – no guessing!