Has Google Lost its Democratic Roots?
May 16, 2011 § Leave a comment
At PenFountain.com we can beat the bigger players on price, delivery and service. Case in point: we offer Waterman and Parker pens with alternative nibs from stock. Few others do. In the last 6 months there has been a significant increase in the number of ‘bigger players’ looking to mop up extra turnover by pushing into previously untapped niche markets such as fountain pens. These high street names have enormous resources to promote their brand and are starting to make in-roads into ‘our’ market.
Previously, Google has bent-over backwards to maintain its democratic roots by adjusting the algorithms to balance its search results for benefit of its users. However, come June, at PenFountain.com we are going to be put under increasing pressure with the demand to include several key pieces of product information including core data, such as barcode EAN numbers required to be included in Google Shopping. We don’t currently have barcode numbers on our database and it requires significant changes to our website to change the product information database. The big players have this resource to do this. We don’t. So, another avenue to promote our business becomes swamped. The losers? We are, through reduced business, and you are, through reduced choice in the Google Shopping tool. We are working towards the required inclusion but it’s a shed load of work.