How can we win?
August 1, 2011 § Leave a comment
We’ve just had a customer in our Cranleigh retail shop, PenFountain.com, to buy a LamyNexx for his son. However, his wife had advised not to buy the Lamy cartridges from us because they would be cheaper in the local WHS. How can we win? Smiths’ price is £4.99 (with the additional benefit of buy one get the second at half price!). Our price is £1.53.
The bigger picture is more worrying. At those prices young writers will be discouraged from buying a Lamy fountain pen because of the cost of refills. And yet, this is one of the best pens to encourage the joy of hand writing among young students. Whilst, on the flip-side, the perception appears to be that you get a better deal buying from our competitors.
You can draw your own conclusions as to which is the better deal!