Beauty is in the eye of the beholder
August 2, 2011 § Leave a comment
The Mail on Sunday ‘You’ Magazine of 31/7/11 featured the Parker Sonnet Pearl and Metal ballpoint pen. In the covering circulation from Parker, the range of Sonnets featured is described as ‘The Feminine Range’. However, in our coverage we have tended to describe them as ‘Art Deco’. The difference raises the question: Who decides what is masculine and feminine in pens. Even Mrs Pen and I don’t agree on this one!
My view is that beauty is in the eye of the beholder with regard to pen choice and gender and in determining the collection as ‘feminine’ you are effectively alienating 50% of your potential audience, whereas the Art Deco description clearly tags the pens as a sexually-neutral fashion style. Conversely, Mrs Pen proposes that the ‘Feminine Collection’ title positively focuses the product towards the female market, potentially creating demand for customers undecided in their choice because of gender.
While the pens are particularly attractive, the nomenclature continues to be controversial here at PenFountain.com. Any votes, please?