London 2012 – No pens but great Filofax!
January 28, 2012 § Leave a comment
The UK pen industry has proved a little reticent in producing celebratory mementoes for the forthcoming London Olympics. This may be a reflection on the fact that there are only 2 significant truly British manufacturers. However, we might have assumed that some of the other manufacturers with a strong UK presence may have stepped into the breach creating a product of suitable quality as a long-term keepsake of the occasion.
In context, we understand that the licence fees associated with the use of Olympic design media, and even the use of ‘2012’, in a commercial application is prohibitively expensive and, straying from the tight constraints of any agreement, will result in a visit from the Olympic Stasi with powers to confiscate and fine.
Despite these hurdles there is one British manufacturer that has taken the plunge – Filofax. The British diary and organiser publisher has created a range of products using Olympic motifs, the star of which is the Filofax London 2012 Union Flag organiser. This is a stylish, (and its not often that you can say that about a memento!) chocolate brown, nappa leather bound, Personal sized organiser with an embossed line Union Flag wrapped around the cover and discreet London 2012 logo on the closing tab. This organiser represents something that is both practical and collectable. At £90, the premium price reflects the uniqueness and quality of this desirable memento.
However, for those with a lower budget, there are also the Sporting Icons organisers in Pocket and Personal sizes for £27.00. These are full organisers bound in faux leather and feature matrices of sporting event icons with ‘London 2012’ in the official Olympic type style.
From a pure PenFountain perspective, these are not pens. However, if you want a discreet and collectable memento of this once in a lifetime event, the Filofax London 2012 range is definitely worth a thought. The Filofax London 2012 range is available from both www.PenFountain.co.uk and from our retail store, PenFountain @ Beales, Worthing, West Sussex.