London 2012 – No pens but great Filofax!

January 28, 2012 § Leave a comment

The UK pen industry has proved a little reticent in producing celebratory mementoes for the forthcoming London Olympics.  This may be a reflection on the fact that there are only 2 significant truly British manufacturers.  However, we might have assumed that some of the other manufacturers with a strong UK presence may have stepped into the breach creating a product of suitable quality as a long-term keepsake of the occasion.

In context, we understand that the licence fees associated with the use of Olympic design media, and even the use of ‘2012’, in a commercial application is prohibitively expensive and, straying from the tight constraints of any agreement, will result in a visit from the Olympic Stasi with powers to confiscate and fine.

Despite these hurdles there is one British manufacturer that has taken the plunge – Filofax.  The British diary and organiser publisher has created a range of products using Olympic motifs, the star of which is the Filofax London 2012 Union Flag organiser.  This is a stylish, (and its not often that you can say that about a memento!) chocolate brown, nappa leather bound, Personal sized organiser with an embossed line Union Flag wrapped around the cover and discreet London 2012 logo on the closing tab.  This organiser represents something that is both practical and collectable.  At £90, the premium price reflects the uniqueness and quality of this desirable memento.

Union Jack 2012 Personal Organiser Chocolate

Union Jack 2012 Personal Organiser Chocolate

However, for those with a lower budget, there are also the Sporting Icons organisers in Pocket and Personal sizes for £27.00.  These are full organisers bound in faux leather and feature matrices of sporting event icons with ‘London 2012’ in the official Olympic type style.

From a pure PenFountain perspective, these are not pens.  However, if you want a discreet and collectable memento of this once in a lifetime event, the Filofax London 2012 range is definitely worth a thought. The Filofax London 2012 range is available from both www.PenFountain.co.uk and from our retail store, PenFountain @ Beales, Worthing, West Sussex.

Filofax for the future

January 21, 2012 § Leave a comment

In the days when apple and blackberry were generally accepted as types of fruit and mobile phone was almost an oxymoron, the Filofax was king.  No self-respecting yuppie would be seen without their trusty organiser tucked under their arm.  The bigger the Filofax the more self-important they were perceived as being. 

Against this back-drop there were other brands of organiser offering a similar list of inserts but some had moved time management into a more sophisticated arena offering training courses to help managers optimise their time.  The concept is relatively simple.  Using either A5 or A4 sized organisers, you use the day per page with appointment times as your detail timings, the week to view as your bigger picture and your month to view as your project-planning format.  Notes could be kept relating to each meeting attended and all of your contact details would be stored in the appropriate section.  Key to the success of the process was to even book time for yourself and refuse to take phone calls at certain times of the day.  In principle some fine ideas but in reality to take the concept at its full value you needed to plan in time to plan everyday and very few of us could afford to refuse to take an instruction from a customer or superior and not taking phone calls was open to misinterpretation. Negatives aside, the concept was at least thought-provoking with a significant number of ideas being incorporated into daily business life.

Jump forward 25 years and many of the concepts being promoted at that time are relevant today.  Even with the development of the mobile phone with its PDA (Personal Digital Assistant) capabilities it is operated by a basic on-off principle.  Digital equipment of any description doesn’t do ‘about’ or ‘nearly’ or ‘something like’ but humans do.  Enter the 21st Century Filofax. Used in conjunction with a mobile phone, you can keep your diary with you all the time and working in pencil you keep a basic record of appointments giving you an overview.  The detail can be transferred to your PDA with details of all participants, locations, and associated information.  But making that first appointment in a room full of colleagues, a flick back and forth through several months of a diary is much more efficient than scrolling through screen after screen of minutiae.  An exchange of business cards is a simple case of slipping it into your Filofax for safe keeping before transferring to the PDA in the peace of your office. 

Filofax: A great opportunity to combine digital technology with traditional planning

Filofax: A great opportunity to combine digital technology with traditional planning

When planning a project, a few simple continuity lines linking days or notes in a margin can indicate that there is ongoing, long-term work as well as the day-to-day appointments.  If it doesn’t happen for in whatever reason, you can simply extend the project line without creating a rigid framework that involves major redesigning of your plan. There can also be the added notes like, ‘don’t forget the wedding anniversary’ without the audible alert at 10 am on the day before that you simply turn-off and forget again!

There remains a great opportunity to be able to combine digital technology with traditional Filofax-like planning to get the best out of life.

Filofax products are now available on-line from PenFountain.com and in our retail concession PenFountain @ Beales of Worthing.

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